What exactly does being “up north” mean and why are people so passionate about it? To figure this out, I dug back into my own experiences with the north.
Read MoreEven if your time up north isn’t especially outdoors-focused, you can reap the benefits of fresh air and “lake time” and call yourself an up north-lover. We bet the Northwoods will still find a way to leave its mark on your soul.
Read MoreIn the iconic words of Lin-Manuel Miranda, “love is love is love is love is love” and we think you should sprinkle that sh!t everywhere. Here are some ideas on how to do just that.
Read MoreNow that the weather is cold, my itch for some games is growing strong. Here are a few of my go-to games. Whether that means a bags tournaments, some intense board games, or one too many card games, it always seems to be an essential activity for a weekend up north or any gathering, really.
Read MoreAs we head into 2019, we’re taking what we learned this past year and applying those nuggets to our business in 2019. We’re setting intentions for where we want to spend our time and energy, and we’re setting goals for what we want to accomplish. Find out what our top three intentions are for 2019.
Read MoreThis year has been a fun, adventurous, sometimes stressful one and we are so excited to see what 2019 has in store. But, to move forward, you also have to look back and see what worked, what didn’t, what was fun, what wasn’t, and where you can grow from here. Find out what our biggest lessons learned in our first eight months in business are.
Read MoreIt’s the most wonderful time of the year, and we can just feel our childlike enthusiasm creeping in. Our hearts are so full of joy and love that we feel like we may burst! Here are four ways we’re looking forward to celebrating the holidays in Milwaukee this year:
Read MoreWe LOVE scary stories. Whether it’s true crime, ghost stories, or folklore, we can’t get enough. What makes these things even creepier is when they’re local and you know exactly where they occurred. So, we’re rounding up eerie tales from the North Midwest to add a little fright to your fest!
Read MoreMeet Emily. Emily grew up in Winona, Minnesota and has been an outdoorswoman since childhood. One of the reasons we do what we do is because we’re so inspired by the people in our community. We love getting to know you and learning about how you’ve come to embrace the doNorth lifestyle.
Read MoreIt’s no secret that we love up north any time of year. But fall might be our favorite. Learn the 3 Cs of why fall takes the cake as the absolute best of the northern Midwest.
Read MoreThere is no shortage of recreation in the Midwest and there is always an adventure to draw your attention. That’s why I’m so intrigued when a new and exciting idea or trend in the world of the outdoors arises. Here are four things I’ve learned about recently that I’m dying to try.
Read MoreIn a world where we often feel overwhelmed with busy-ness, we decided to take a girls trip to SW Michigan. A day to simply enjoy taking it easy. Find out what our adventure included!